SEO On-site Tasks List in Order of Importance

On-site SEO tasks involve optimizing various elements on your website to improve its visibility and ranking on search engine results pages (SERPs). Some of the key on-site SEO tasks include conducting keyword research, optimizing content, meta tags and URLs, improving user experience, optimizing for mobile, and integrating social media. Other important on-site SEO tasks include monitoring website analytics and tracking, improving page speed, optimizing images, using schema markup, and improving site security. These tasks can have a significant impact on your website’s search engine rankings and visibility, and should be a key focus for any website owner looking to improve their online presence.

High Priority

1. Conducting Keyword Research

• Conduct research to identify relevant keywords and phrases that the target audience is searching for.
• Use this information to optimize the website’s content and meta tags.

2. Content Optimization

• Optimize the website’s content for keywords, readability, length, and structure.
• Use subheadings, bullet points, and another
• formatting to make the content more scannable and engaging.

3. URL Optimization

• Ensure the website’s URLs are short, descriptive, and include relevant keywords.
• URL structure can impact the website’s search engine rankings.

4. Meta Tags Optimization

• Optimize the website’s title tags and meta descriptions to improve click-through rates and search engine visibility.
• Though meta tags may not be as important for SEO as they used to be, they still play a crucial role in describing the website’s content to search engines and users.

5. Content Silos

• Organize the website’s content into silos or categories to help search engines better understand the website’s content and structure.
• This can also help improve the website’s internal linking and user experience.

6. User Experience

• Optimize the website’s design, layout, and navigation to be intuitive and easy for users.
• This includes optimizing the website for search engines and users.

Medium Priority

7. Content Freshness

• Update the website’s content regularly to improve its relevance and authority.
• Consider creating a calendar to ensure new and relevant content is regularly published.

8. Page Speed

• Improve the website’s page speed to enhance user experience and search engine rankings.
• This includes optimizing images, using a content delivery network (CDN), and minimizing HTTP requests.

9. Internal Linking

• Use internal linking to improve the website’s user experience and search engine rankings.
• Link to relevant pages within site and use descriptive anchor text.

10. Social Media Integration

• Integrate social media into the website to increase its presence and drive traffic.
• Include social sharing buttons and links to the website’s social media profiles.

11. Analytics and Tracking

• Set up website analytics and tracking to monitor the website’s performance and identify areas for improvement.
• Use tools like Google Analytics and Google Search Console to track the website’s traffic and search engine rankings.

Low Priority

12. Mobile Optimization

• Ensure the website is optimized for mobile users, as more people use mobile devices to access the internet.
• This includes ensuring the website is responsive, has fast loading times, and is easy to navigate on a smaller screen.

13. Schema Markup

• Add schema markup to the website to provide additional information to search engines about its content.
• This can help improve the website’s search engine rankings and make its content more visible in search results.

14. Image Optimization

• Optimize the website’s images to improve load time and make its content visually appealing to users.
• This includes compressing images, using descriptive filenames, and adding alt tags.

15. User Engagement Metrics

• Monitor user engagement metrics like bounce rate, time on site, and pages per session to gain valuable insight into how users interact with the website.
• Use this data to improve the website’s user experience and content.

16. Local SEO

• If the business has a physical location, optimize the website for local keywords, create and optimize the Google My Business profile, and build local citations to improve its visibility in local search results.

17. Security

• Ensure the website is secure by installing an SSL certificate, using secure passwords, and regularly updating its software and plugins. Ensuring website security can help protect the website and its users from malware and other security threats.

18. Optimizing Content

• Review and optimize the website’s content to ensure it is high-quality, engaging, and relevant to the target audience.
• Consider creating new content or repurposing existing content to target specific keywords or topics.

19. Improving Site Structure and Navigation

• Review and optimize the website’s structure and navigation to ensure it is user-friendly and easy to navigate.
• This includes optimizing the site’s URLs, internal linking structure, and architecture.

20. Fixing Technical Issues

• Review and fix any technical issues impacting the website’s search engine rankings, such as broken links, duplicate content, or crawl errors.
• It’s crucial to fix technical issues to ensure the website is optimized for search engines and its users.

Source: https://www.searchenginejournal.com/on-site-seo/219825/