OUR MISSION: To fund the release of every rehabilitated orangutan back into the rainforest – one supporter, and one cup at a time.

Q3 OBJECTIVE: Establish BOS Coffee as a suitable replacement for supporters’ (AKA customers) existing home coffee.

• KR: 50 new supporters a month – 60%
• KR: 30% monthly returning supporters – 60%
• KR: $2,000 a month in sales 100% <- this is my feeling we will hit this goal

PRIORITIES THIS WEEK

• Getting shipment out. DONE. Happy to say that we got all newsletter shipments out on-time. 
• Why do people buy our coffee?- IN-PROGRESS. Learning the process. Set up interviews with friends. The #JTBD Method: https://www.youtube.com/watch?v=OzezRI9KNKY
• Improve transactional emails. IN PROGRESS. I’m keeping a close eye on this to better all transaction emails.
• Subscription errors. IN PROGRESS There is a bit of complexity with PayPal and our software. Causing me a lot more work. Exploring a fix to streamline.

NEXT 4 WEEK PROJECTS

• RETENTION: Implement a wide range of automated engaging customers emails (Welcome, Abandon cart, Birthday, etc.)
• CUSTOMER EXPERINCE: Improve Product Packaging with Logo Stamp & Box Insert
• CUSTOMER EXPERINCE: Update website with copy and smoother flow
• OPERATIONS: Set-up shipping to EU

NOTES:  As you can see, objective & key results are constant, but projects are changing to hit the objective. This week I focused on #jtbd interviews. Before talking with our customers, I want to experiment with the method on friends. My goal is to understand how the coffee in their kitchen ended up there. When I wasn’t preparing for interviews, I was fulfilling orders and tweaking our software to be more automated.

OUR MISSION: To fund the release of every rehabilitated orangutan back into the rainforest – one supporter, and one cup at a time.

Q3 OBJECTIVE: Establish BOS Coffee as a suitable replacement for supporters’ (AKA customers) existing home coffee.

• KR: 50 new supporters a month-  50% chance of success
• KR: 30% monthly returning supporters –  20%
• KR: $2,000 a month in sales  –  80%

PRIORITIES THIS WEEK

• Newsletter sold 1,100 EURO worth of coffee. DONE. Thursday & Friday busy fulfilling orders
• Redesigned all transactional emails. DONE. Better communication and flow to track orders from payment to delivery.
• Add package tracking. DONE. Every customer can now track their package via DHL.
• Create FAQ: DONE. This will evolve into something very useful.
• Customer experience tweaks to the Website. DONE. Bunch of small changes that add up. You can see changelog here: Changelog – BOS Coffee (orangutan.de)
• Re-engaging existing customers strategy. IN-PROGRESS. Heavy research into automating post-purchase retention email with MailChimp.
• Post-purchase customer survey – IN-PROGRESS. We need to know what motivated people to buy our coffee. Researching JTBD Method: https://www.youtube.com/watch?v=OzezRI9KNKY

NEXT 4 WEEK PROJECTS

• Set-up JTBD Survey
• Test Influencers Marketing
• Set-up Instagram Shop
• Test giveaways & Contests on Facebook & Instagram
• Reach out to Gorillas or Flink
• Green Banking Rewards program.
• Setup Amazon Store
• Press release
• Set-up shipping to EU
• Secure first retail
• Improve Product Packaging

NOTES: I’m radically focused on user experience and retention. There’s no reason we can’t deliver a great experience. Next, we need to find out what motivates people to buy our coffee. Demographics are not enough. The amount of orders we got in is showing me where our fulfillment needs work.