SEO Task: On-Site and Off-Site SEO

As a small business owner, I know how important having a strong online presence is. I hired an SEO expert to help me improve my website’s search engine rankings. In this article, I’ll share my experience working with an SEO expert and what you can expect from their weekly on-site and off-site tasks.

On-Site SEO

On-site SEO involves optimizing your website’s content and structure to make it more appealing to search engines. Here are some of the tasks that my SEO expert tackled each week for on-site SEO:

Conducting Keyword Research

One of the first things my SEO expert did was conduct keyword research. This involved researching and identifying relevant keywords and phrases that my target audience was searching for. They used this information to optimize my website’s content and meta tags.

Optimizing Content

The SEO expert also reviewed and optimized my website’s content to ensure it is high-quality, engaging, and relevant to my target audience. They suggested creating new content or repurposing existing content to target specific keywords or topics.

Improving Site Structure and Navigation

The SEO expert reviewed and optimized my website’s structure and navigation to ensure it was user-friendly and easy to navigate. This included optimizing my site’s URLs, internal linking structure, and architecture.

Fixing Technical Issues

The SEO expert reviewed and fixed any technical issues impacting my website’s search engine rankings, such as broken links, duplicate content, or crawl errors.

Off-Site SEO

Off-site SEO involves optimizing external factors that can influence your website’s search engine rankings. Here are some of the tasks that my SEO expert tackled each week for off-site SEO:

Identifying Potential Backlink Opportunities

The SEO expert researched and identified high-quality websites relevant to my niche and might be willing to link back to my website.

Reaching Out to Potential Link Partners

Once potential backlink opportunities were identified, the SEO expert contacted the website owners or editors and requested a backlink. This involved sending personalized emails or direct messages on social media.

Creating and Promoting High-Quality Content

The SEO expert created and promoted high-quality content, such as blog posts, infographics, or videos, relevant to my target audience and can attract backlinks and social shares.

Building Relationships with Influencers and Journalists

The SEO expert reached out to influencers and journalists in my niche and built relationships with them, intending to get them to mention or link back to my website in their content.

Monitoring and Analyzing Backlink Profile

The SEO expert regularly monitored and analyzed my website’s backlink profile to ensure all links were high-quality and relevant. They also disavowed any toxic or spammy links that could negatively impact my website’s search engine rankings.

Conclusion

Hiring an SEO expert can be a great way to improve your website’s search engine rankings and drive more traffic to your site. By dividing their tasks into on-site and off-site SEO, you can ensure that all aspects of your website’s optimization are covered. Just remember that SEO is a long-term process, and it may take some time to see results, but with patience and dedication, it can be a valuable investment in the success of your business.