• Why would that work now test

    I hired a developer to help us launch All in the Family, but I’ve not heard from him in 48 hours. The always optimistic Anthony would have given him the benefit of the doubt. I would tell myself, “he’ll be back tomorrow.”

    That’s approach never worked for me in the past, why would it work now. Every decision I make going forward must be run through the “Why would that work now” test.

    I’ve started talking with his replacement.

  • The fear of people calling me out

    I wanted to launch all in the family before New Years’ Eve, but I was being crazy insane. You know, like someone, who never followed through with a diet who says they are going to lose 50 pounds in 30 days. I am on track to launch on ProductHunt next week. Three weeks to launch a product is Bizzaro for me, considering I’ve not launched a product after 15 months.

    I can speak in front of thousands of people with no problem, but struggle to put my work out there.

    It wasn’t me who launched HeyRide, it was my partner Dennis. He got so fed up with me that he said, “Anthony on Product Hunt.” I gave him my usual bullshit excuses of why we shouldn’t do it. It’s not ready. Someone will steal our idea. We’re only in Berlin, let’s not launch worldwide. Pathetic.

    This year I’m trying to redeeming myself from past failed launches. I’m learning how to quiet the lizard brain. Learning how to embrace vulnerability. Learning to live with the fear of people calling me out.

    Learning how to quiet the lizard brain.
  • Restriction is your friend.

    I’m limiting myself to using only personal messaging apps with the people I’m working with. If we need Slack it means we’re overcomplicating things. Slack is for companies. If we are not making money we’re not a company. So until we’re a company I’m only using Messenger and WhatsApp. Restriction forces you to do less. Doing less is your friend.

    Installing WhatsApp on my desktop.
  • How I plan to write 104 posts

    At the time of this post, I have 3,972 draft posts in WordPress. That is where I store ideas and posts that aren’t ready for the world.

    I turned a lot of old posts into drafts when I rebooted this blog. Bizzaro Tony will change that.

    It takes seven steps to create a draft on my iPhone; Open up the WordPress App, Select the Anthony Barba site from my 3 other sites, Tap on the create a new button, Tap on create a blog post, write a headline, and a few notes about what I want to talk about, Then the 3 dots, Then Save as Draft.
    This week I started saving post ideas in Apple notes. I liked it. Then I tried doing it with Siri. I love it. All I do is say, ‘Hey Siri, create a note’ and dictate the possible Title.

    On Tuesday, while walking to the subway station I saved an idea as a title. Then I started dictating the post that turned out to be good enough to post. I cut and paste the notes into WordPress on the subway ride home. Since I am writing as no one reads them I published it while walking to my apartment. The next morning I revisited the live post and made some edits.

    I set a goal to write 2 posts a week to gain more clarity, become a better communicator, and make better decisions. Dictating posts into Apple Notes at night and editing them in the morning will help me hit my goal.

  • Bizzaro Tony

    First, I once again reached out to people who built something like what we are planning to launch next month. This is the opposite of what I would do.

    This is the opposite of what I would do.

    Second, with my family away I have zero plans on celebrating New Year’s eve. Tonight is just another Thursday. This is the opposite of what I would do.

    Lastly, For the past week, I’ve been publishing posts, like this one, that I would normally write and keep private. This is the opposite of what I would do.

    Am I becoming Bizarro Tony?

  • Doubling down on join ’em

    Today I located an entrepreneur who just launched a product similar to what the developer I reached out to yesterday built 2 years ago. I believe in the space. So reached out to the entreprenuer with the same offer. I’m doubling down on working with people who are traveling in the direction I’m going.

    It feels very strange to put myself out there like this but it’s a muscle that I have to build.

    Be the person I wish contacted me.

  • Don’t pick up my calls.

    Today I reaching out to everyone I worked with on the failed launch of Gvbck to join me in launching All in the Family. I promised to launch in 2 weeks. I asked them to promise to never pick up a call from me if I don’t launch on time. How’s that for accountability?

  • Don’t beat ’em. Join ’em?

    A question I asked myself today was, why don’t I find people who are building great products and offer my services instead of looking for people to help build my products? This is the complete opposite of what I’ve been doing for the past 10 years. That’s didn’t work so good. If I want a different outcome I can’t continue doing what I’ve been doing.

    And that’s exactly what I did today. I contacted someone building a product almost identical to what I want to build. I asked if I can help him grow. Regardless if he calls back and I hope he does it was a good exercise putting myself out there.

  • Reading my 2020 Notes

    Had a good day of settling into not working from home yesterday. The family swung by at 3 pm to have coffee and cake. I enjoy spending time with my wife and daughter.

    This might be the reason the first lockdown felt like a mid-life vacation. I worked very hard on myself and at creating the environment I found myself in when the world down in March. Today brought in my notebooks and journals to review my 2020 goals and objectives. Right off the bat, I can say that my most important goal of 2020 was accomplished. I’m going to see what goals I didn’t hit and ask myself why.

    From this, I will write my life plan for 2021.


    I’m putting everything into folders organized by categories of focus like health, family, and work.

    Going forward I will work on one folder at a time. 2021 is going to be all about less & focus.

  • A cold and empty place to layout 2020 broken pieces

    I was reluctant to give up my office in September. The co-working space I was a member of was selling more desks. I was happy to see them make back some of the money they lost from 科维德 pandemic, but the crowds of new people were making it unsafe.

    At first, I was able to work from home, albeit it was for only 4 1/2 hours during weekdays. My day would be over when Ms. Barba would come home from school. It took some time to adjust, but I was starting to get used to it. Then Mrs. Barba’s office told her to work from home 3 days a week. Ouch. This was rough.

    I found myself working from 9:30 pm to 1:30 am. Most nights I was hungry and would eat cereal. I’d wake up exhausted leading to less productivity and more anxiety. I discovered that I’m less confident and optimistic when tired. I was eating more and moving less. I stop meditating and was descending into that cold grey winter Berlin depression. And nobody wants to be around an unproductive, stressed, and depressed Tony. I needed to stop this spiral.

    Today is December 1st. I went back to the co-working space to see if, like my wife, more people were working from home. I’m happy to report that I am now working from a safe and empty unheated co-working space.

    Today I’m laying out all the broken pieces of 2020 on the table to rebuild building 2021 and beyond. And there are a lot of pieces.