• Interviewing Myself

    Made this template to take notes during my #jobstobedone interviews next week. I’m sitting at a cafe interviewing myself on recent purchases to understand customer push, pull, and anxiety better. #jtbd #buildinpublic

  • BOS COFFEE: Weekly OKRs – July 30th

    OUR MISSION: To fund the release of every rehabilitated orangutan back into the rainforest – one supporter, and one cup at a time.

    Q3 OBJECTIVE: Establish BOS Coffee as a suitable replacement for supporters’ (AKA customers) existing home coffee.

    • KR: 50 new supporters a month – 60%
    • KR: 30% monthly returning supporters – 60%
    • KR: $2,000 a month in sales 100% <- this is my feeling we will hit this goal

    PRIORITIES THIS WEEK

    • Getting shipment out. DONE. Happy to say that we got all newsletter shipments out on-time. 
    • Why do people buy our coffee?- IN-PROGRESS. Learning the process. Set up interviews with friends. The #JTBD Method: https://www.youtube.com/watch?v=OzezRI9KNKY
    • Improve transactional emails. IN PROGRESS. I’m keeping a close eye on this to better all transaction emails.
    • Subscription errors. IN PROGRESS There is a bit of complexity with PayPal and our software. Causing me a lot more work. Exploring a fix to streamline.

    NEXT 4 WEEK PROJECTS

    • RETENTION: Implement a wide range of automated engaging customers emails (Welcome, Abandon cart, Birthday, etc.)
    • CUSTOMER EXPERINCE: Improve Product Packaging with Logo Stamp & Box Insert
    • CUSTOMER EXPERINCE: Update website with copy and smoother flow
    • OPERATIONS: Set-up shipping to EU

    NOTES:  As you can see, objective & key results are constant, but projects are changing to hit the objective. This week I focused on #jtbd interviews. Before talking with our customers, I want to experiment with the method on friends. My goal is to understand how the coffee in their kitchen ended up there. When I wasn’t preparing for interviews, I was fulfilling orders and tweaking our software to be more automated.

  • BOS COFFEE: Weekly OKRs – July 23rd

    OUR MISSION: To fund the release of every rehabilitated orangutan back into the rainforest – one supporter, and one cup at a time.

    Q3 OBJECTIVE: Establish BOS Coffee as a suitable replacement for supporters’ (AKA customers) existing home coffee.

    • KR: 50 new supporters a month-  50% chance of success
    • KR: 30% monthly returning supporters –  20%
    • KR: $2,000 a month in sales  –  80%

    PRIORITIES THIS WEEK

    • Newsletter sold 1,100 EURO worth of coffee. DONE. Thursday & Friday busy fulfilling orders
    • Redesigned all transactional emails. DONE. Better communication and flow to track orders from payment to delivery.
    • Add package tracking. DONE. Every customer can now track their package via DHL.
    • Create FAQ: DONE. This will evolve into something very useful.
    • Customer experience tweaks to the Website. DONE. Bunch of small changes that add up. You can see changelog here: Changelog – BOS Coffee (orangutan.de)
    • Re-engaging existing customers strategy. IN-PROGRESS. Heavy research into automating post-purchase retention email with MailChimp.
    • Post-purchase customer survey – IN-PROGRESS. We need to know what motivated people to buy our coffee. Researching JTBD Method: https://www.youtube.com/watch?v=OzezRI9KNKY

    NEXT 4 WEEK PROJECTS

    • Set-up JTBD Survey
    • Test Influencers Marketing
    • Set-up Instagram Shop
    • Test giveaways & Contests on Facebook & Instagram
    • Reach out to Gorillas or Flink
    • Green Banking Rewards program.
    • Setup Amazon Store
    • Press release
    • Set-up shipping to EU
    • Secure first retail
    • Improve Product Packaging

    NOTES: I’m radically focused on user experience and retention. There’s no reason we can’t deliver a great experience. Next, we need to find out what motivates people to buy our coffee. Demographics are not enough. The amount of orders we got in is showing me where our fulfillment needs work.

  • BOS COFFEE: Weekly OKRs – July 16th

    OUR MISSION: To fund the release of every rehabilitated orangutan back into the rainforest – one supporter, and one cup at a time.

    Q3 OBJECTIVE: Establish BOS Coffee as a suitable replacement for supporters’ (AKA customers) existing home coffee.

    • KR: 50 new supporters a month  
    • KR: 30% monthly returning supporters
    • KR: $2,000 a month in sales

    PRIORITIES THIS WEEK

    • Secure first retail NOT DONE: Got a request from a store. We are talking. I need to work out pricing structure with roaster & BOS.
    • Re-engaging existing customers strategy: NOT DONE: Watching tons of YouTube videos to create a retention strategy plan to execute on.
    • Improve Product Packaging NOT DONESubmitted designs for BOS approve. This will be a process. Baby Steps to awesome packaging.
    • Set-up Facebook Shop & Pixel DONE: Shop is live. Tracking everything with a FB Pixel via server side API
    • Set up package tracking with DHL –DONE: Orders now are being charged for DHL with tracking.
    • Finalize Anthony & BOS relationship DONEWe had productive meeting. I’m thrilled. All my attention on hitting these OKRs.
    • User Experience: DONE: Increase page speed by tweaking and removing imagines & plugins

    NOTES: We can do a much better job on user experience and retention. I am focusing on this in July. What is the point of getting new supporters if we can’t wow and keep existing? Taking the baby step approach. One tweak at a time. And we finally got a thermal printer.

  • Playing with Amazon Sales Center

    A few weeks ago I started playing with selling on Amazon for a Brand I’m building. There is a lot to learn before you can sell as a Brand on Amazon. Yesterday I made my first sale yester while I was on a boat with the family. It was for a vacuum cleaner adaptor. Today I’m sitting at a café fulfilling the order. Its all coming together.

  • Learning to take time off

    I worked none stop while my family was away, yet I felt guilty for taking an afternoon off to go sledding with my daughter. I’m sure glad I did. It was one of the best days we had together in a long time. Hell, it was one of the best days I’ve period in a long time. COVID-19 continues to realign my priorities.

    The snow was gone 12 hours after this photo was taken.

  • Why would that work now test

    I hired a developer to help us launch All in the Family, but I’ve not heard from him in 48 hours. The always optimistic Anthony would have given him the benefit of the doubt. I would tell myself, “he’ll be back tomorrow.”

    That’s approach never worked for me in the past, why would it work now. Every decision I make going forward must be run through the “Why would that work now” test.

    I’ve started talking with his replacement.

  • The fear of people calling me out

    I wanted to launch all in the family before New Years’ Eve, but I was being crazy insane. You know, like someone, who never followed through with a diet who says they are going to lose 50 pounds in 30 days. I am on track to launch on ProductHunt next week. Three weeks to launch a product is Bizzaro for me, considering I’ve not launched a product after 15 months.

    I can speak in front of thousands of people with no problem, but struggle to put my work out there.

    It wasn’t me who launched HeyRide, it was my partner Dennis. He got so fed up with me that he said, “Anthony on Product Hunt.” I gave him my usual bullshit excuses of why we shouldn’t do it. It’s not ready. Someone will steal our idea. We’re only in Berlin, let’s not launch worldwide. Pathetic.

    This year I’m trying to redeeming myself from past failed launches. I’m learning how to quiet the lizard brain. Learning how to embrace vulnerability. Learning to live with the fear of people calling me out.

    Learning how to quiet the lizard brain.
  • Restriction is your friend.

    I’m limiting myself to using only personal messaging apps with the people I’m working with. If we need Slack it means we’re overcomplicating things. Slack is for companies. If we are not making money we’re not a company. So until we’re a company I’m only using Messenger and WhatsApp. Restriction forces you to do less. Doing less is your friend.

    Installing WhatsApp on my desktop.