• 140 hours later

    My family left me alone 11 days ago when they went to Grandma’s house. I have spent every waking moment since building two marketplaces. For the first 5 days, I built the foundation for Giveback Coffee from scratch. Then on day 6 I switched gears and cloned the shop code to build Ver. 0.3 of Sharescription. Moments ago I switched off PayPal Sandbox and its live. Let’s see where this little Sharescription experiment takes us.

  • Facebook could be my one-stop launch shop

    I spent a few hours last Friday updating old Facebook pages. Facebook allowed me to change the name on two. So I converted one page of a product I launched years ago into a page for this blog. I changed the name of another with the hopes to merge it with that Blog Facebook page. I’ll know by the end of the week if I was approved.

    I then connected the blog page to personal Instagram so I can get more insights into my Instagram posts. I love the way brands are selling on Instagram. Having a professional Instagram page will allow me to open a store. I need to learn how to sell products for another project. I also connected that page to WhatsApp. I know nothing about what you can do with WhatsApp so I thought I would learn.

    There is a lot to learn on the Facebook business portal too. I added a Facebook pixel to this blog to learn how their analytics works. I think you can use this to advertise to people like those who visit your site. Insights should give me an understanding of what our audience looks like.

    In the spirit of restrictions and not using new software, I will also use Pages to get user feedback.

    I am excited to finally take advantage of Facebook’s power. It’s possible that Facebook could be the one-stop-shop for launching, validating, and scaling an idea.

    UPDATE: If I’m learning to make a Facebook Hub, why not add messenger chat to this blog, right?

    UPDATE II: Merge was approved!

  • Why would that work now test

    I hired a developer to help us launch All in the Family, but I’ve not heard from him in 48 hours. The always optimistic Anthony would have given him the benefit of the doubt. I would tell myself, “he’ll be back tomorrow.”

    That’s approach never worked for me in the past, why would it work now. Every decision I make going forward must be run through the “Why would that work now” test.

    I’ve started talking with his replacement.

  • The fear of people calling me out

    I wanted to launch all in the family before New Years’ Eve, but I was being crazy insane. You know, like someone, who never followed through with a diet who says they are going to lose 50 pounds in 30 days. I am on track to launch on ProductHunt next week. Three weeks to launch a product is Bizzaro for me, considering I’ve not launched a product after 15 months.

    I can speak in front of thousands of people with no problem, but struggle to put my work out there.

    It wasn’t me who launched HeyRide, it was my partner Dennis. He got so fed up with me that he said, “Anthony on Product Hunt.” I gave him my usual bullshit excuses of why we shouldn’t do it. It’s not ready. Someone will steal our idea. We’re only in Berlin, let’s not launch worldwide. Pathetic.

    This year I’m trying to redeeming myself from past failed launches. I’m learning how to quiet the lizard brain. Learning how to embrace vulnerability. Learning to live with the fear of people calling me out.

    Learning how to quiet the lizard brain.
  • Use what you have

    Yesterday I bought the domain for the “all in the family” project. Now I need to set up our email for my partner and me.

    Last year, I bought additional licenses and force people to use Microsoft Office. I had to write a blog post to help our sales guys connect Outlook to HubSpot. What a waste of time, especially since the product we sold was wrong. 2020, so many hard lessons.

    But not in 2021. We use what we have. I will only consider using new software when what we have doesn’t work anymore.

    Look, I don’t know if this is the right more, but the restrictions and doing less could reduce the pain of failure. Also, doing less cuts down on my tendency to feel good doing busy work.

  • Restriction is your friend.

    I’m limiting myself to using only personal messaging apps with the people I’m working with. If we need Slack it means we’re overcomplicating things. Slack is for companies. If we are not making money we’re not a company. So until we’re a company I’m only using Messenger and WhatsApp. Restriction forces you to do less. Doing less is your friend.

    Installing WhatsApp on my desktop.
  • Bundling Tweets into a blog post

    While chipping away at my goal of republishing 208 old blog posts this year I had an idea for a new product.

    Many of my nearly three thousand tweet posts were created by Ping.fm. Individual tweets alone don’t have much value. But seeing one month’s worth of tweets in one post paints a good picture of your life.

    It took me almost one hour to manually combine a month of tweets into one post. I wish there was a service that could automatically create a post from one month of tweets.

    How many people on Twitter maintain a blog. How many people would pay to bundle one week/months worth of tweets into one post?

    GOAL: Republished 90 old posts, 118 to go.

  • Finding Inspiration from revisiting 3,972 old posts

    I unpublished almost all my blog posts years ago. Some posts were only links. Many were broken because they were generated by other apps and services like EyeEm and Pressgram. I didn’t see the value in maintaining a blog so I stopped. Why would anyone want to read my blog? I didn’t realize the value is in thinking things out while writing.

    Today I spent two hours creating a process to review, update, and republish the good ones.

    9 down, 199 more to go.

    I got a little emotional looking at all the photos of my first few months in Berlin. I can remember every one of those moments. I was filled with such hope and optimism to start a new life in a new city with a new wife. I’d argue that I would be in a darker place if I stayed in New York.

    I found the exercise to be motivating. I’m going to enjoy republishing them. My goal is 208 old posts this year. 9 down, 199 more to go.